Web 1.0 - The Media where like Gods distributing content to the people.
Web 2.0 - Users produce content and distribute it on social networks to other users to view.
Baudrillard's, Strinati's and McDougall's ideas of postmodernism fit into the idea of Web 1.0. The "Media is Reality" (McDougall), Media Saturated Society (Strinati) and "Hyperreality"(Baudrillard). But Web 2.0 is a push back against this idea of the media's control; individuals create content and thereby reclaim the meaning. YouTube fits firmly in the Web 2.0 category.
This BBC documentary by "The Culture Show" explores the idea of users generating content, the audience and the future of YouTube.
For those of you who have chosen the short film brief. Here is an excellent place to start your analysis of film posters.
Saul Bass was one of the greatest designers of both title sequences and film posters. Here you can view all of his posters, including 'The Man Who Knew Too Much', 'Vertigo', 'The Shining' and 'Schindler's List'.
Remember in your analysis of print media to consider all aspects of the composition:
*Don't forget that your understanding of semiotics should inform/be part of your analysis
^This includes the narrative structure of the poster. Yes! Print Media has a narrative structure.